openfrontDealership

Open source
alternative to
DealerSocket

Vehicle inventory, leads, deal desk, test drives, trade-ins, finance intake, service, and delivery.

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Live demo

Try Sam’s Motor Company

Explore the live storefront, then open the dashboard to see the operator experience behind it.

dealership.openship.org

Demo Access

Open the live storefront or dashboard sign-in.

Storefront URL

https://dealership.openship.org

Dashboard URL

https://dealership.openship.org/dashboard

Platform

Sell, finance and service

Inventory, leads, test drives, trade-ins, deal worksheets, F&I, delivery and the service lane work from one record of each vehicle and customer, so every desk sees the same deal state.

openfrontDealershipOverview

Overview

Daily sales, inventory, and service performance.

2 exceptionsSam's Motor Company · SAM-MAIN

Refresh
Appointments14Today
Pending deals6
Exceptions2
Units in stock48Avg age 31 days
Delivered revenue$1,284,600+12.4% vs prior 30d
Units delivered29+3.6% vs prior 30d
Gross$118,420Avg $4,083
Lead conversion18.2%29 of 159 leads
Service revenue$86,915+6.1% vs prior 30d
Delivered revenue by month
Recent deals
  • 2024 BMW 530iDelivered
    $48,900

    Maya RobinsonOct 23

  • 2025 Honda CR-VFinanced
    $38,650

    Luis OrtegaOct 23

  • 2024 Chevrolet TahoeSubmitted
    $61,500

    Grace WhitfieldOct 22

  • 2023 Subaru OutbackPencil
    $32,500

    Owen PatelOct 22

Retail$2,214,750
Cost$1,886,300
Spread$328,450
Service hours412.5Actual 388.0 · ELR $168

Recreated from features/platform/overview/screens/OverviewDashboardPageClient.tsx (opens in a new tab) with sample records.

20 platform workspaces

Dealership

  • Overview
  • Inventory
  • Deals
  • Analytics
  • Store Settings

Sales

  • CRM
  • Test Drives
  • Trade-Ins
  • Customers

Finance

  • Finance
  • Delivery
  • Payments
  • Accounting

Service

  • Service
  • Parts

Operations

  • Staff
  • Organization
  • Catalog
  • Reports
  • API Keys
Workflows

Built around dealership work

Openfront Dealership gives shoppers inventory, comparison, trade-in, test-drive, contact, and service-request flows while teams manage vehicles, CRM activity, deals, approvals, lender submissions, deliveries, service orders, and parts.

Digital showroom, one view

Openfront Dealership gives shoppers inventory, comparison, trade-in, test-drive, contact, and service-request flows while teams manage vehicles, CRM activity, deals, approvals, lender submissions, deliveries, service orders, and parts.

Sales and finance

Leads, interactions, tasks, deals, approvals, and trade-ins

Financing applications, lender submissions, and decisions

Vehicle delivery coordination and customer handoff

Sales and finance, one platform

Vehicle dealerships that want online merchandising and customer intake connected directly to sales, finance, delivery, service-lane, and inventory workflows.

US
EU
AP

Run it wherever you operate

Run the application and PostgreSQL database in infrastructure you choose, adapt the workflows in source, and keep operational records under your organization’s control.

Workflow Delivery and service
Current workflows and operating signals
1
Vehicle delivery coordination and customer handoff
2
Service appointments, service orders, repair lines, and parts inventory
3
Vehicle inventory, images, condition, history, pricing, and comparison
Vehicle delivery coordination and customer handoff
Service appointments, service orders, repair lines, and parts inventory

Delivery and service

Vehicle inventory, leads, deal desk, test drives, trade-ins, finance intake, service, and delivery.

Audience

For the teams operating this workflow

Vehicle dealerships that want online merchandising and customer intake connected directly to sales, finance, delivery, service-lane, and inventory workflows.

Ownership

Run it on infrastructure you choose

Run the application and PostgreSQL database in infrastructure you choose, adapt the workflows in source, and keep operational records under your organization’s control.